{"id":30970,"date":"2026-08-23T21:37:39","date_gmt":"2026-08-23T19:37:39","guid":{"rendered":"https:\/\/globale-literaturfestival.de\/30-10-viral-page-by-page-730-p-m\/"},"modified":"2026-09-15T22:41:07","modified_gmt":"2026-09-15T20:41:07","slug":"30-10-viral-page-by-page-730-p-m","status":"publish","type":"post","link":"https:\/\/globale-literaturfestival.de\/en\/30-10-viral-page-by-page-730-p-m\/","title":{"rendered":"30.10. “Viral Page by Page,” 7:30 p.m."},"content":{"rendered":"\t\t
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30.10. “Viral Page by Page,” 7:30 p.m.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BookTok, New Adult, and the New Power of Readers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Presentation & Discussion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reading as an activity is changing, just as literature and culture in general are. Whether through themes, formats, or influences such as social media\u2014particularly TikTok and Instagram\u2014reading is thus often becoming a social phenomenon with a performative aspect, even though it is generally considered a solitary, individual activity. <\/p>

Gerhard Lauer, a book studies scholar from Mainz, explores precisely these kinds of questions. In his research and public lectures, he examines the role of reading in our society over time and also observes new developments such as BookTok and reading culture on the internet. In an accessible talk, he will outline these ideas before discussing precisely these questions and topics with book blogger and Instagrammer Jan Rademann, thereby bringing theory and practice together. <\/p>


Moderation: Daniel Schmidt<\/strong><\/p>

In cooperation with the Delmenhorst Public Library.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Delmenhorst Public Library<\/strong>
Lange Stra\u00dfe 1a
27749 Delmenhorst<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tProf. Dr. Gerhard Lauer \t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tBorn in Karlsruhe in 1962, he studied German language and literature, philosophy, German as a foreign language, musicology, and Jewish studies. Today, he is a professor of modern German literature at the University of G\u00f6ttingen. His research focuses on literary history, digital humanities, and cognitive literary studies. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Photo: (c) Dietrich K\u00fchne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tJan Rademann\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tBorn in 1993, he studied political science in Bonn and Bremen. He has been writing about contemporary literature on his Instagram account, @kuestenkopf, for several years. He was a Book Prize Blogger in 2025 and a Hotlist Blogger in 2026. Jan Rademann lives in Hanover. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Photo: (c) Katharina Severa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Back to the 2026 \"
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BookTok, New Adult, and the New Power of Readers Presentation & Discussion Reading as an activity is changing, just as literature and culture in general are. Whether through themes, formats, […]<\/p>\n","protected":false},"author":9,"featured_media":30675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_xspeed_no_cache":false,"_xspeed_expiry_hours":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1066],"tags":[1072,1070,913,1071,912],"class_list":["post-30970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-program","tag-booktok","tag-delmenhorst","tag-globale-festival","tag-going-viral-page-by-page","tag-literature-festival"],"_links":{"self":[{"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/posts\/30970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/comments?post=30970"}],"version-history":[{"count":0,"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/posts\/30970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/media\/30675"}],"wp:attachment":[{"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/media?parent=30970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/categories?post=30970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globale-literaturfestival.de\/en\/wp-json\/wp\/v2\/tags?post=30970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}